hi, i'm gabe

Product Designer passionate about creating narratives that help people navigate their daily challenges. I bring over 10 years of experience in content strategy to the heart of my design process.

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I balance experience fluidity with strategic business goals. I work across the entire product lifecycle — from Discovery to Delivery — with a sharp focus on UX refinement.

My approach is inquisitive: I investigate flows and information architecture to ensure every interaction is relevant, scalable, and above all, human.

As a Figma and Design Systems specialist, I see design as a team sport. My close collaboration with Engineering, Product, and QA ensures that creative vision is technically viable and ready to scale.

If you're looking for someone to structure your product's information architecture or scale your design system with a strategic focus, let's talk.

let's talk

WORK

Pulse: Data-Driven Refinement

How UX Psychology and Nudges solved a critical data gap — reducing missing time logs by 37% without redesigning the system.

UX Research Product Strategy B2B SaaS

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Waypoint Telemetry: an audit to build the mobile layer

A heuristic audit that turned “the shrunken desktop” into a mobile roadmap sequenced by impact against effort — with the before and after of the screens.

UX Audit Mobile Information Architecture

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Casper Sleep: Functional Component Architecture

Eliminated "Design Drift" by rebuilding the Shopify library in Figma — 90% reduction in Design QA time.

Design Systems Shopify DesignOps

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Fetchly Brand Book: Brand Identity & Messaging Framework

Turned a brand identity crisis into a scalable framework — 7 pieces published in the first 3 weeks.

Branding Content Strategy Visual Design

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